Donnet Bruce

Social Media

Its all about Blogalicious #BeGreat6 this year!

Digi Mix, Emerging Media, Branding, Influencer, Networking, Social MediaDonnetComment

Its exciting to work with Blogalicious #BeGreat6 this year. This year I'll be in San Antonio with the rest of the Blogalicious family. 

Check out the site and register using code "MillennialB6"

More details about the speakers and topics are coming up soon!

Email me if you have any questions.

Donnetxo

This Happened...Blogalicious FIVE

Digi Mix, Networking, Social Media, BrandingDonnetComment

Blogalicious 5 took place in Atlanta this year! Since attending/volunteering the first Blogalicious Conference, I've always loved how they empower women through discussions/events. This platform celebrates women in digital media and the blogosphere 24/7.  This Blogalicious was extra special because I got a chance to address the attendees during the Welcome Reception.  I also had an amazing time meeting new bloggers and connecting with peers I haven't seen in a while!

ANDDDDDD I met one of my favorite media icons, Tanika Ray!! I was super to connect with her, because she was on my vision board under women I wanted to meet this year! Don't you love when goals manifest itself in real life?!

 

 

Here are some my favorite moments at Blogalicious 5!

Here are some other ATL moments!!

Blogalicious Weekend 2011

Social Media, UncategorizedDonnet1 Comment

  W/ Helena Andrews @ Blogalicious 2011 in Washington DC

W/ Helena Andrews @ Blogalicious 2011 in Washington DC

My recent Emerging Media and Marketing class has influenced me to become even more familiar with social media trends, blogging, and online marketing. Daily research and projects has led me, to learning about new concepts every single day. I decided to attend as much social media and online marketing events and connect with like-minded individuals. Most recently, I attended and cultivated a load of relationships at the "Be Blogalicious Weekend" in Washington DC. Hundreds of bloggers and social media enthusiasts gathered to share tips on successful tactics, meet with brands/or PR agencies, and personal stories.

Founded in 2009, the Blogalicious Weekend conferences are aimed at celebrating the diversity of women of all ethnicities in social media. Over the course of 3 event-filled days, savvy, influential and talented women bloggers will ignite a sense of unity within the multicultural blogging community as well as educate marketers on the importance of our demographic in today’s marketplace, all while networking, building relationships, and promoting inspiration and success for each other.

Check below for a few more photos:

  Hanes Comfort Lounge

Hanes Comfort Lounge

Transient
  Tasty wines provided by Wine Sisterhood

Tasty wines provided by Wine Sisterhood

Transient

Which Beauty Brands Made the 'Genius' List?

Beauty, Social Media, UncategorizedDonnetComment

Emerging media has increased opportunities to assess value and benefits of social media marketing. Research provided by L2 indicated the beauty industry reveals relationships between companies’ commitments to digital/social strategies and shareholder value. In its latest Digital IQ Index, L2 compares the digital and social media initiatives of key companies in the growing beauty products industry — Estée Lauder, Sephora, Limited Brands and others — with their activities a year ago. The findings have relevance for companies in all sectors. The L2 Digital IQ Index measures brand performance across four categories — website, digital marketing, social media and mobile. Top scoring brands are labeled genius, indicating their digital competence is a competitive differentiation. Scoring scales down from genius to gifted, average, challenged and feeble.

Click below to find out what beauty brands made the list.

Levels of ‘Genuis’ Brands:

  • Origins included “surprise-and-delight” in their Facebook sampling campaign
  • CoverGirl is replicating the beauty counter experience on its website
  • Estée Lauder brands M•A•C and Smashbox have interactive social shopping, where users can invite up to five friends via Facebook, Twitter, email or IM to shop together
  • F-commerce is being used by a number of brands, such as Olay
  • L’Oréal is partnering with Demand Media to deliver original, curated content to consumers seeking online beauty advice
  • Clinique and several other brands are installing iPads in their brick-and-mortar stores to enhance shopping with social media, diagnostic tools and educational videos and tips.

Additional Key Findings:

  • Digital IQ is significantly related to year-over-year change in stock price, suggesting that digitally competent organizations are driving shareholder value.
  • Estée Lauder is an emerging digital powerhouse. The eight Estée Lauder brands in the Index registered an average Digital IQ of 122, 18 points higher than any other multi-brand organization.
  • Thirty-five percent of brands have mobile sites; almost triple the number from 2010. Beyond mobile sites, there has been limited additional investment in mobile over the past year.
  • Site sophistication has increased considerably over the last year, with 70 percent of brands having Facebook sharing capabilities and 69 percent incorporating user reviews versus just 10 percent and 41 percent, respectively a year ago. Both tactics register a correlation with site traffic growth.
  • Dior, Smashbox, Origins, Estée Lauder, and Shiseido were the biggest winners year on year, demonstrating the greatest increase in Digital IQ on the heels of significant e-commerce, social media, and mobile launches.
  • Amazon is playing an increasing role in beauty’s online ecosystem. While beauty brands are registering less traffic to and from their brand sites from Sephora.com, the traffic to and from Amazon has increased considerably.

Scott Galloway research evaluation indicated the growing number of correlation between beauty and online marketing. “While beauty pay lip service to ‘going digital’. Magazine advertising spend is up 16 percent year-on-year in the cosmetic industry. Digital channels provide beauty brands an opportunity to establish direct relationships with their consumers, dis-intermediating publishers and retailers.”

NEW Online Reputation Management Gets EASIER

Branding, Digi Mix, Social MediaDonnetComment

There is so much online activity going on via social networking sites. A vital element of social media marketing is accurately measuring companies reputation via online communities and engagement. According to Daniel Craig, online reputation management brings clarity and purpose to social networking. More than anything, reputation is the ROI of social networking. Recently, TNS Global, the world’s largest custom research company, revealed their introduction of its TRI*M Digital Reputation Manager. This program was designed to help companies to understand the exact drivers of reputation in a digital environment and tailor their communications approach to protect and strengthen their corporate brand. According to Global Manager, Peter Priner,  “consumer engagement with social media has led to a massive change in the way companies need to manage their corporate reputation to maximize the opportunity to drive advocacy and supportive stakeholder behavior. TRI*M Digital Reputation Manager was developed with the main goal in mind- to help companies cut through the noise of online conversations to understand the exact topics and engagement strategies that really will support business objectives.”

 First, the TRI*M Digital Reputation Management system assess the driving factors of digital reputation for a business. Secondly, the TRI*M system suggest precise recommendations of actions that will help to support long-term growth. Applying the suite gives companies the insights they need to proactively manage their corporate reputation online and offline, by:

Identifying - Advanced social media screening to understand what is being discussed about a company online, the frequency of individual themes and issues, where the discussion takes place and the sentiment of these conversations.

Evaluating – Applying the world leading, TRI*M Corporate Reputation to online conversations identifies the topics - both positive and negative - that will impact on a company’s corporate reputation among key audiences, identifying the need for action and the priority topics that will protect and strengthen corporate reputation.

Managing – Digital Lifestyle segmentation based on TNS’s Digital Life, the world`s most comprehensive study into digital attitudes and behaviors, gives a deep understanding of the digital attitudes of the company’s target groups and how they behave online, leading to precise recommendations about the digital channels and engagement strategies for corporate communication.

Check out a snapshot of the findings and the software at www.discoverdigitallife.com.