Donnet Bruce


Wynn Las Vegas Launches, A Virtual Nightlife Platform For Influencers

Branding, Emerging Media, Tourism, TravelDonnetComment

The Wynn Hotel in Las Vegas will now allow guests from across the world to experience its premier nightlife scene, focusing on the roster of 36 celebrated residents DJ's, through an innovative digital content platform and social media hub - Wynn Social. This platform will increase exposure for the Wynn Las Vegas brand as well as provide entertainment access to users in another state or country.

“Celebrity DJs, electronic dance music, and social media continue to grow faster and faster, and Wynn Social brings them all together,” said Steve Wynn, Chairman and CEO of Wynn Resorts. “We’ve taken the energy and excitement of our clubs outside the walls of Wynn and Encore, and created a unique digital experience people can be part of, no matter where they are.”

A partnership with Klout, the standard for influence, will offer those influential in social media exclusive perks, such as opportunities to meet Wynn Resident DJs before their sets, or a virtual "key" to Wynn nightclubs, unlocking a world of new music from top DJs. Wynn Social will also have the capability to display live streaming events and promote unique virtual and in-person fan experiences.

Wynn Social provides virtual guests with a crisp view from hotel clubs such as: XS, Tryst, Surrender, and Encore Beach Club. The new platform will also host updated content and intimate conversations all in one location alongside event listings, videos, photos, and social media feeds for all four of the resort's club venues. Added features for guests include the option to book table, room reservations as well as exclusive room packages.

As one of the leading Las Vegas hotels, the Wynn can now add "innovator in digital space" to their list of accomplishments. Will you be checking out Wynn Social?

(Team USA seen at Wynn Las Vegas/Wynn Social)

Source: Wynn Las Vegas/Wynn Social